Content to Commerce is a way to promote products in a clear and useful way. While advertising banners try to divert internet users from their navigation by offering them products, this approach is not always effective when the advertisement is not targeted or appears at the wrong time.
Content to Commerce intervenes when the Internet user is in the process of making a purchase. It involves quality content on specific products and themes. These articles are placed on key queries such as "Smartphone under 200 dollars" or "How to choose your 4K TV." They include purchase links to be both useful for the internet user and profitable for the media.
The advantages of Content to Commerce
Content to Commerce has many advantages, the first being that it is informative for internet users. If you respect your audience and are honest in your content without trying to sell them something at all costs, then you are useful, if not even offering a service for free. If you intervene at the moment when an internet user is looking for information on a specific type of product but has not yet made his choice, needs advice, or needs to find the necessary information to make his decision, then you have good chances of converting.
Who are the publishers with the best content to commerce strategy?
Several publishers have become experts in the field of content to commerce, allowing them to generate comfortable revenue. Here are four examples of sites with different operational methods:
Wirecutter: The Guides
Wirecutter is a site that was bought by the New York Times. Launched in 2011 by a former Gizmodo employee, it generated $150 million in revenue between 2011 and 2016 through affiliation. Initially separate from the news site, it is now fully integrated into the parent site that hosts it on its own URL: www.nytimes.com/wirecutter/.
In summary, Wirecutter doesn't limit itself, testing all sorts of products, from gardening tools to fryers to menstrual cups. Each product presented is truly tested and for each product category tested, the results are presented in a synthesis of four products:
The best product
The challenger
The best value for money
A fourth product with notable characteristics
Even if they sometimes test 20 products, the synthesis allows visitors to quickly and easily make a decision thanks to this presentation.
Discover AffilizzCNET: Testings
CNET is a leading technology news and reviews website, providing in-depth coverage of the latest products and trends in the tech world. The website covers a wide range of topics, including smartphones, laptops, home entertainment, and more, with expert reviews and detailed analysis. With its user-friendly interface, informative articles, and up-to-date coverage of the latest advancements, CNET has become a popular destination for tech enthusiasts and everyday consumers alike. Whether you're looking for information on the latest gadgets, or simply seeking unbiased opinions on the latest technology trends, CNET is an excellent resource for anyone interested in technology and its impact on our daily lives.
Slickdeals: Deals
Slickdeals is a leading community-driven deal-sharing platform, offering users the latest deals, coupons, and discounts from popular online retailers such as Amazon, Best Buy, and Walmart. The website allows users to share and vote on the best deals, helping other members find the best prices on the products they're looking for. With its user-friendly interface, extensive community of shoppers, and up-to-date coverage of the latest discounts and sales, Slickdeals is a popular destination for savvy shoppers looking to save money on their purchases.
NST: Usage tips
NST Perfume is a blog dedicated to the world of fragrance and perfumes. The blog provides in-depth information about different perfumes, their history, and how to choose the perfect scent for you. From classic fragrances to new and upcoming scents, the blog covers a wide range of topics to cater to the diverse interests of its readers. Whether you're a seasoned perfume connoisseur or just starting to explore the world of fragrance, NST Perfume has something for everyone. With its engaging writing style and wealth of information, the blog is a must-visit for anyone interested in the art of perfumery.
Many other sites exist with different operational methods for different audiences in various industries. These sites are given as examples because they represent good case studies, but don't forget that you will need to optimize your site to find what works. (see our article on Web Performance and increasing affiliate revenues)
Key points to remember
Being useful to the users at the right time.
Finding the right editorial strategy based on the type of site.
Adapting content creation methods based on the means.
Summary
The world of affiliate marketing is full of success stories, whether they are written by companies seeking to make millions or by individuals just trying to make ends meet. There's room for everyone on the internet! The key is to find the method that works best with your target audience, find the right approach that will allow you to present your content and generate clicks on your affiliate links.
