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What is the best affiliate program?

What is the best affiliate program?

To become an affiliate, you need to sign a contract with a commercial partner, usually through an affiliate platform.

These platforms group different programs classified  by category, with the commercial conditions offered by the partner: commission rate, keyword policy, brand usage, and email sending (see our article on commercial conditions in affiliation). This information allows you to decide whether or not you want to apply for a program. There are many platforms and hundreds of programs available, so how do you know which is the best affiliate program?

What are the best affiliate programs?

It's important to note that there is no perfect affiliate program. Furthermore, high-performing programs may not produce the same results from one site to another. The reasons for these result differences can be numerous. The tone used in articles, published photos, website design, social media used for promotion, the type of content created (mainly text or video) can all influence the visitor experience.

It is also worth noting that audiences are not quite the same from one site to another, even on a similar topic. The most striking differences that can explain the disparities in results are the gender and age of visitors, as well as their socio-professional class and geographical area. For example, it is unlikely that an urban audience would need or be used to consuming gardening material. Visitors are not equal and do not have the same needs and consumption habits.

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Regarding the performance of programs themselves, it's not surprising to find that it's generally the largest that have the best results, for several specific reasons:

  • The confidence they inspire: they are often merchants with a physical customer service and a well-established brand for many years.

  • The quality of their service: delivery, customer service, purchase advice, annual delivery subscriptions, etc.

  • Their offer: a wide variety of products or unique articles.

  • The results of their investments: more data on products, optimized conversion funnels, diversification of payment methods, etc.

All of these elements contribute to increasing sales.

Amazon, the most emblematic merchant, obviously offers an affiliate program

Best program selection by sector

Here is a selection of advertisers who offer affiliate programs for each major industry sector:

Generalist pure players:

  • Amazon: the undisputed leader

  • Walmart: the American challenger

  • Ebay: the used market

  • AliExpress: very competitive prices

With these merchants, you'll find everything you're looking for and more. Commission percentages vary by product category, but conversion is guaranteed.


  • Best Buy

  • Gamestop

  • Amazon

  • Micro Center

Hi-Fi is interesting as baskets are usually high and writing detailed articles on technical products can lead to comfortable commissions.

The large retailers:

  • Target

  • Costco

  • Home Depot

These three merchants frequently offer very attractive promotions on many products. It's an opportunity for you to find good deals to feed your best-value articles, for example.

Investment banking:

  • E*Trade

  • Fidelity

  • Merrill Edge

The top three online banks for investors interested in the stock market. As one might expect, these are cost-per-lead (CPL) programs (see our article on the different affiliate compensation models) offering commissions around 50$ per registered person.

Affiliation. Simply.

From the production of your affiliate content to its billing.


  • Asos

  • thredUP

  • Shopbop

  • Gilt

Do you have an eye for replicating the looks of the stars at a lower cost? The many fashion programs available on platforms will allow you to make money!

Networks and Carriers:

  • AT&T

  • Verizon Wireless

  • T-Mobile

  • Sprint

Like banks, leads are well paid, especially on professional packages with a higher basket. You also have the opportunity to do CPA affiliation on smartphones and accessories sold.


  • Kayak

  • Expedia

  • Priceline


If you particularly enjoy Dubai or Bali and share your passion for these regions, travel agencies can offer you good remuneration on weekend getaways or longer trips.


  • Sephora

  • Ulta

  • Space NK

Beauty tutorials are always popular, whether it's makeup, skincare, or beard care. All the products and accessories used are available for sale online!

A look copy article

Automotive and motorcycle:

  • Autotrader

  • CarGurus


  • Kelley Blue Book

Tutorials don't just stop at beauty, articles explaining how to change an engine part or showcasing selections of accessories for maintaining a vehicle can also be effective in generating sales.


  • Lowe's.

  • True Value.

  • Ace Hardware.

DIY tips are at the top of the list of popular online content! Doing your own work can lighten the expenses, as long as you know how to do it. If you're proficient in using a drill, screwdriver, or trowel, advertisers will not hesitate to monetize your content.

đź’ˇ The video game sector is a bit unique as the competition is fierce. Many gray market sites offer PC games at very low prices, while other resellers have excessively high prices. There is a middle ground, but positioning oneself in this middle ground remains complex as you will need to generate volume where players are self-sufficient enough to find the best prices. If you still want to give it a try, there are programs available for Best Buy, Amazon, Micro Center, etc.

Key points to remember

  • Do not presume the results of similar sites to yours.

  • Focusing on the most important merchants is a prudent strategy.

  • It is important to take advantage of the diversity of programs.


As mentioned in other articles, there is no magic formula for making money with affiliation. The results are the result of thoughtful choices and many tests on your site (see how to generate more clicks in affiliation & the best examples of affiliate sites). The major retail sites all have affiliate programs and their sites are well optimized to facilitate sales. So all you have to do is choose your partners to get started.

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